CRM decay is one of those revenue leaks that rarely shows up as a single, obvious failure. It happens quietly: contacts change jobs, emails start bouncing, duplicates multiply, and once-trustworthy fields turn into a patchwork of blanks and outdated values. Then suddenly, your teams stop trusting the CRM, campaigns underperform, and pipeline reporting becomes a guessing game.The good news: CRM decay is solvable when enrichment and cleaning aren’t treated as a one-time project, but as an always-o (findymail.com) [...]
